The Role

We are seeking a Marketing Manager to lead and execute our marketing strategy across the New Zealand and Australian market.

This is a fully remote (WFH) role based in New Zealand, designed for a senior-level marketer who can deliver strategic impact and measurable results within a flexible structure.

Your mission is clear:

🎯 Primary KPI: Generate Consistent, High-Quality Marketing Qualified Leads (MQLs)

This is a performance-accountable role where marketing success is measured by lead quality, pipeline growth, and commercial contribution — not just activity.

Primary Performance Metrics

• Monthly growth in Marketing Qualified Leads (MQLs)
  

• Cost per MQL (NZ & AUS)
  

• Marketing contribution to new client on-boarding
  

• Marketing contribution to pipeline value
  

• Campaign ROI across core channels
  
  
  

Key Responsibilities

1. Own the Marketing Strategy

• Develop and refine the overall B2B marketing strategy and roadmap

• Identify priority segments, value propositions, and messaging angles

• Translate business goals into clear marketing objectives and initiatives

2. Shape Positioning & Messaging

• Define and maintain core brand messaging for target audiences

• Ensure consistency across website, sales collateral, campaigns, and content

• Craft strategic narratives that support sales and customer success

3. Plan Campaigns & Go‑to‑Market Initiatives

• Design multi‑channel B2B campaigns (email, LinkedIn, content, partnerships, direct outreach)

• Build campaign briefs, timelines, and success metrics

• Craft copy and content for campaigns such as landing page copy, email campaigns and lead magnets

• Create and set up direct outreach programs, including crafting copy, and source cold leads from B2B databases and manage domain health

4. Lead Market & Customer Insight

• Analyse customer behaviour, industry trends, and competitor activity

• Identify opportunities for differentiation and growth

• Provide insight to leadership and sales teams

5. Support Sales Alignment

• Ensure marketing strategy supports sales pipeline needs

• Create or guide development of sales enablement materials

• Partner with sales to refine ICPs, buyer journeys, and objections

6. Oversee Content Direction

• Set the content strategy (topics, formats, cadence)

• Produce the appropriate content

• Ensure content supports thought leadership and lead generation

7. Track Performance & Optimise

• Monitor campaign performance and funnel metrics

• Recommend improvements based on data

• Report insights to leadership in a clear, actionable way

8. Workflow & Process Management

• Maintain campaign calendars, workflows and documentation. Streamline processes to improve speed and accuracy of campaign delivery.

• Co-ordinate with sales consultants to ensure leads are handed over smoothly at the right stage.